Hospitality & Restaurant Consulting

When working with Red Kite, clients can expect to receive innovative but practical solutions that will increase the efficiency and profitability of their businesses. We focus on the following:

Strategy

We chart a clear path for your business that ensures all your activities perfectly match market demand. Our marketing strategies for hotels, restaurants are drawn from our body of experience in hospitality marketing strategies, and are mixed with a whole lot of expert intuition. We take your objectives, define what your target customer wants, and develop tactics to engage them, carve a competitive edge, and get creative in the process.

We start with Live Consultancy to identify the operational, marketing and sustainability issues that you wish to target. Solutions are conceived and the findings are all provided in written a Strategic Marketing Plan, Branding Plan, Operations Guideline Plan or Communication Campaign Plan so after we implement, success can be measured - matched word for word.

  • Business Consultancy
  • Concept Development
  • Strategic Marketing Plans
  • Brand Positioning
  • Online Marketing
  • Innovation & Product development
Marketing

Be it a multi-channel marketing campaign, a restaurant logo or a hotel brochure design, your marketing requests are always approached with the customer's needs in mind, and to reach your business objectives. By using marketing audits and experience gained over the years, marketing for hospitality businesses, we provide our clients with tailored and innovative solutions to drive sales, build databases, get bums on seats, or heads on beds.

We're specialists in marketing ideas for restaurants, hotel marketing strategies and bar promotions that differentiate your business and help it to grow. Our marketing solutions include:

  • Live marketing consultancy
  • Communications plans
  • Concept innovation
  • Online marketing
  • Marketing campaigns
  • Sales promotion design
  • Marketing project management
  • Brand strategy
  • Market research
  • Loyalty systems
  • Customer relationship management
Branding

Some branding services we provide include logo designs for restaurants and marketing material for hotels.

  • Brand management consultancy
  • Brand identity design
  • Activation on & off site
  • Promotion
  • Advertising concepts
  • Promotional material
Design

At Red Kite, we ensure that all graphic design for brochures, flyer design, posters, presentations, advertising, stationary, packaging and even staff uniforms meets marketing objectives for the good of your business. We also use a bit of science, market research and proven formulas in our designs. Our design services for hospitality businesses include:

  • Hotel and restaurant logo design
  • Graphic design
  • Bar design
  • Graphic design
  • Brand identity
  • Logo design
  • Advertising concepts & design
  • Promotional material & flyers
  • Presentation folders
  • Direct mail
  • Stationery design
  • Menus
  • Banners & posters
  • Brochures & programmes
  • Illustration
  • Packaging design
  • Interior & exterior signage
  • Staff uniform design
Operations

Achieving efficiency is like chasing a dream. You'll come up against all sorts of obstacles, but don't worry, chances are our hospitality consultants have been through them before and have already found a solution.

For new businesses we put everything in place to give you a clear run at your objectives. So whether that includes sourcing your cutlery or training the staff (that we recruit) we can help.

And for established businesses we find ways to increase productivity, efficiency and profit. Our focus is on engineering your operations to minimize excess and maximize profitability without compromising on the service your customers expect. With an operational audit we can pinpoint inefficiencies that may have been overlooked, so your cost base is kept on the floor like your front-of-house staff.

  • Operational efficiency
  • Recruitment and selection
  • Advice on POS systems
  • Service standards
  • Health & safety Guidelines
  • Staff & management Training
  • Supply chain development
  • Cost control initiatives
  • Profit maximization
  • Development of financial strategy
  • Establish operational guides
  • Restaurant launch & supervision
  • Service assessments
  • Mystery dining
  • Retraining & staff development
  • Manuals, checklists & rosters
  • Health & safety reviews
Customer Experience Management

Value every touch, every time - our point of view on customer experience.

Every time a company and customer interact, the customer learns something that will either strengthen or weaken the future relationship and that customer's desire to return, spend more and recommend.

CEM combines research insights and experience design expertise to measure and enhance each of these touches points based on what is most important to the customer. Many businesses spend a good deal of money advertising their "brand promise" to potential customers; fewer companies put the resources in place to ensure that promise is delivered. At Red Kite, we provide the expertise and insight to transform brand promises into operational reality... and bottom line results.

Our Services include:

  • Brand Assurance/Compliance Evaluations
  • Standards Compliance Evaluations
  • Customer/Guest Experience Evaluations
  • Diagnostic Customer/Guest Experience Assessments
  • Customer/Guest Service Delivery Evaluations
  • Specific "touch point" Evaluations
  • Emotional Audits
  • Measurement of a Product, Service or Training Rollout/Implementation
  • Mystery Shopping Involving Real Customers
Staff Training

Restaurant marketing, human resources, operations and training are inextricably connected. It has been said that great restaurant marketing will kill a bad operation faster. That's simply because if you drive customers to visit your restaurant, and then they have a bad experience, they will feel cheated, and are less likely to return than if they came out of their own doing, not to mention that more customers are being subjected to an unfavorable brand experience. Training is a vital component of restaurant marketing for this reason. Training is ongoing and certainly is not just a quick show around and review of the restaurant menu. A robust ongoing training program is required that constantly improves and evolves your staff competencies. We always recommend including a restaurant marketing component in training programs so that the staff become ambassadors to help build sales.

The training and development of managers and employees represents a crucial piece of the business and brand development process. Red Kite's commitment to training is unsurpassed in our industry. We believe that, while we can deliver leading edge creative, conceptual and operational services and products, without robust execution through well trained managers and employees, the ability to succeed is diminished. Equally, through our experience with international clients throughout the world, our team at Red Kite has unique exposure to best practice from every region which results in the consolidation of global best practice which is then included in our training and development programs.

Restaurant Investors

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Candidate Services

  • Professional Resume & Cover Letter Writing
  • Interview Skills Training
  • Professional / Certificate Courses and Training
  • Overseas Recruitment & Migration

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