Millennials get the blame for a lot (looking at you, fidget spinners) but in one specific way, the kids are alright.
With new practices and approaches, millennials are helping grow the digital media industry.
Through talent, experience, experimentation, and a little bit of good luck, the digital generation is living up to their name.
Let’s take a look at how exactly the youth is accomplishing it.
Visuals
With smartphones becoming more and more popular, people are walking around with a portable TV in their pocket.
As a result, the emphasis on visual content is growing. From streaming TV to getting news from Snapchat stories, there are many new mediums to present media and a wider audience to reach.
Visuals offer an opportunity to get right to the point. For example, Facebook Videos are on the rise as one of the best ways to reach an audience, and companies are starting to shift their focus there and other online platforms.
Millennials are keeping up to date with the latest trends and methods, and from there become more accomplished with direct response media.
Purpose
A common knock against millennials is that they’re lazy and unmotivated.
On some levels, that could be true, but the truth is that while previous generations were fine with the daily grind in a job that didn’t give them anything back, millennials are looking for some sort of purpose at their workplace.
They want to feel encouraged while they work, and they want to feel a purpose.
Millennial-led companies have started to make sure that they place an importance on work-life balance, and the result has been highly motivated and dedicated workers.
If millennials feel like they have a reason to care, then they’ll thrive.
Millennials also are looking for a place where they can move up and advance in their career, and when companies harness that they start to see results.
Versatility
As a result of it being harder and harder to get into the digital media industry, millennials are taking on more and more responsibility to make themselves as talented and prepared as possible.
Through internships and college courses, millennials are getting hands-on experience in an industry that is already well-suited for them.
It’s easier to get a direct response from a client in the digital media industry when it’s something you feel natural in, and the millennial generation has grown up in a digital media environment.
Social media is part of their everyday life, where they’re shooting photos and videos and creating written content for huge audiences.
Another way that the millennial generation is succeeding is by making sure that they’re as involved as possible.
Some digital media companies are making sure that they have portfolios that include several different websites that all work together to boost the overall product.
So What’s The Secret?
At the core of it, millennials are just well-prepared to take on the digital media industry.
It’s an industry that they feel comfortable in, as well as respected, and the result of their presence is growth.
Bringing in the right talent, giving them the tools to succeed, encouraging them, and giving them a work environment that feels like home is the recipe for success when it comes to millennials.
