You’ve identified the need for a branding or rebranding project, so it’s time to get down to the specifics in your written branding brief.
The idea behind a written branding brief, is to bring as much clarity around your business, strategy, and values as possible.
You want to approach writing a branding brief, as if you were trying to explain your business to an alien.
And this is where a lot of businesses struggle.
You have the idea for your venture, you know what you stand for, but you don’t know how to communicate it. Which is why you’re looking for help.
But to get, you have to give.
If you struggle with writing a full brief, just try to get as many things out of your head as possible. Ideas and thoughts are no use up there.
They need to be via this form (or in an email!)
The purpose of a branding brief is to:
Clarify your own ideas
Bring us into your world
Bring clarity to the branding project at hand
And don’t forget, you’re going to need a written brief (even if it is loose) to help get a cost for branding services.
Essentially, a branding brief is a way of communicating with us, about your design needs and requirements.
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